Imagine you are employed as a political lobbyist, with a special interest in
conservation issues. You have been approached by a local conservation group
which is concerned about government plans to build a bypass around a village
in its area. The government’s proposals for the road would cause significant
damage to a Site of Special Scientific Interest (SSSI) and the group is
determined to oppose the plans. Your brief is to draft an ‘action plan’ for the
group, indicating what forms of pressure group activity you would recommend,
in what sequence and using which channels of potential influence