Imagine you are employed as a political lobbyist, with a special interest in

conservation issues. You have been approached by a local conservation group

which is concerned about government plans to build a bypass around a village

in its area. The government’s proposals for the road would cause significant

damage to a Site of Special Scientific Interest (SSSI) and the group is

determined to oppose the plans. Your brief is to draft an ‘action plan’ for the

group, indicating what forms of pressure group activity you would recommend,

in what sequence and using which channels of potential influence