Which of the following statements best describes a trend in the radio industry?

a. Radio is the main media in a typical household.

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COM308 Trends and Changes in the Communication Industry

b. Radio managed to survive due to its move to target the mass audience.

c. Radio adapted and targeted niche audience with unique programming

formats.

d. Radio was, and still is, a national medium of information and entertainment

for the whole family to enjoy together.