Which of the following is NOT a distinctive feature of the communication industry?

a. The per-copy cost of a magazine is almost always reduced if more copies are


b. The communication industry only hires personnel with a very specific skills


c. The success of The Avengers can only be used as an indication, and not a

prediction, of the success of Captain America: Civil War.

d. A television series like Game of Thrones depends on both audience and

advertisers to be successful.