1What demand to make on the opponent
2. Whether and how to create a sense of urgency for compliance with the demand
3. How to create and convey a threat of punishment for noncompliance that will be sufficiently
credible and sufficiently potent to persuade the adversary that compliance is in his or her best
interest;
4. Whether to couple the threat with a positive inducement (i.e., a “carrot”) to make compliance
easier for the adversary and, if so, what kind and how much of an inducement to offer and how
best to make the positive incentive sufficiently credible and sufficiently potent