What type of purchasing decision is illustrated (Chapter 3, pages 67-69)? Explain/2022

What steps of the organizational (business) buying decision process (Figure 3.1) were actually observed in the video? 

 

Step What Did You Observe?
1. Recognition of Problem  
2. Determination of Characteristics  
3. Description of Characteristics  
4. Search/Qualify Potential Sources  
5. Acquisition & Analysis  
6. Evaluation of Proposals  
7. Selection  
  1. Performance & Feedback
  

 

What type of purchasing decision is illustrated (Chapter 3, pages 67-69)? Explain