Assume that you are an account manager with the Insight Marketing Research agency.  Your main client is The Association of Motorcar Manufactures and the Association carries out a monthly omnibus survey to gauge the number of car purchases and explore the other issues as outlined in the case study.  In order to prepare for this type of survey, you need answers to the following questions: 

 Question number 1:

What type of marketing information should you supply the client with?  

In formulating an omnibus survey, who needs to be consulted within the client organization and what should be included in their research brief?

In planning your proposal to carry out this monthly survey, what research approaches would you recommend and how could primary and secondary data be useful to the client?