What KPIs best capture behavior, attitudes, and values? 

Will hard metrics (e.g., operational data such as call enter time on hold) sweep away soft (e.g., customer satisfaction with call)? •

What is the ideal way to measure customer equity and customer ROI?

 What technologies enable the co-creation of the brand and product experience, and is this good for brands? • Flow can data be leveraged to identify new-to-the-world innovation?  2022 latest answers

• Flow should firms decide whether to partner, make or buy to accelerate commercialization?