What is the role of marketing in helping organizations anticipate and prepare for “black swan” events? 2022 latest answers

What is the role of marketing in helping organizations anticipate and prepare for “black swan” events?  2022 latest answers

How can marketing help organizations adapt after macro developments?  

What strategies exist to quickly activate customer insights (agility)?  

How can marketing enhance its voice in the C-suite? How can marketing better link to finance, including measuring marketing ROI and ROE?