What is the role of aggregators and other 3rd party players in delivering the customer experience? How will privacy regulations affect this? 2022 latest answers
Which “ID” wins? Is there a single source of truth? • How will the sharing economy affect customer experience and behavior (e.g., tipping for service)? •
How does this journey differ when the customer is a buying group rather an individual consumer?
What are the key differences in customer journeys in the B2C vs B2B worlds? •
Trust is more important than ever between marketers and their customers.
How can the firm ensure trust is maintained during the customer journey? What is the relationship of trust to ROI? •