Case Discussion Questions
1. Which markets are most likely to be most receptive to a greater presence from
Blendtec? Why? What differentiates those markets from other markets?
2. Should Blendtec sell to local retail stores or rely on global retailers such as Costco?
3. Should Blendtec set up production facilities in foreign countries? For example, would
it be better to manufacture units in Brazil for that market or better to ship product
there and pay applicable import tariffs?
Does that determination vary from marketto market?