What can be learned from the academic literature regarding the creation of successful brand communities and what makes up a successful brand community?

How does a brand community influence customers and what are the most influential brand community activities that make consumers want to purchase a product?

What are relevant/effective social media channels and content that guide people to become part of a community?  

What elements make up a successful brand community?

Which one of the four national strategic objectives listed above best establish the military (Operational) end state during Operation Desert Shield?  Justify your selection.