What are the new business models affecting marketing (e.g., the sharing/gig economy, new distribution channels, subscription services, “as a service” offers, etc.)?  2022 latest answers

What new  are creating challenges and opportunities for marketing?

 Flow does a customer allocate their share of wallet across firms?  What are the best strategies to increase the reach to and conversion of noncustomers?  

Are cause and green marketing effective? When do these strategies work and how? • Flow do customer KPIs translate into internal KPIs?