- What are the different roles of the buying team (users, initiators, influencers, gatekeepers, deciders, purchasers) – (Chapter 3)? Then what are their primary communication/social styles?
Role | Role/Responsibilities | Primary Social Style |
---|---|---|
Michael | Salesperson – No need to complete this section | |
Margo (CEO) | ||
Bill (Sales VP) | ||
Jennifer (CFO) | ||
Howard (Project Head) |