1. What are the benefits of programmatic advertising? What challenges does it  

present to digital marketing? Illustrate your answer with examples.  2022 


2. What are the modern approaches to search engine optimization, in other  

words, achieving a high ranking in the organic search results?  

Why is organic  

search seen as a strategic method whilst paid search is seen as a tactical  


What are the implications of such a distinction between strategic and  

tactical methods?