Assume you are the one who had to make the final decision

on whether or not to promote and market Nestlé’s baby

formula in Third World countries. Read the section titled

“Ethical and Socially Responsible Decisions” in Chapter 5

as a guide to examine the social responsibility and ethical

issues regarding the marketing approach and the promotion

used. Were the decisions socially responsible? Were they



. What advice would you give to Nestlé now in light of the new

problem of HIV infection being spread via mothers’ milk?