Assume you are the one who had to make the final decision
on whether or not to promote and market Nestlé’s baby
formula in Third World countries. Read the section titled
“Ethical and Socially Responsible Decisions” in Chapter 5
as a guide to examine the social responsibility and ethical
issues regarding the marketing approach and the promotion
used. Were the decisions socially responsible? Were they
ethical?
. What advice would you give to Nestlé now in light of the new
problem of HIV infection being spread via mothers’ milk?