Assess the quality of scientific evidence and level of consensus among scientists on public health issues.
Identify sources of more credible scientific information.
Understand factors influencing how “nonscientific audiences” process and understand scientific information.
Recognize four questions that the general public usually asks concerning a scientific study or report: What did you find (description)? Why did it happen (explanation)? What does it mean (interpretation)? What needs to be done about it (action)?
Use a single overriding communication objective (SOCO) form to help shape a scientific report for different audiences.