The gathering method is described as acquiring the information through social media monitoring and transactional tracking. It is not clear if these are appropriate gathering methods as the business question is insufficient.
The essay recommends using regression analysis as the technique. However, this aspect cannot be assessed as the summary of the question could not be verified. Please review this response for alignment to the business question once aspect A2 has been revised.
Assessing the relationship between variables is offered as the explanation of the technique. While this is a suitable explanation of the technique, it cannot be verified as the business question is insufficient.