The effect of national culture on Barilla’s brand perception, brand equity and global brand strategy
Attached are the initial proposal, professors notes on how to improve the proposal (with regards to the Introduction, Research Aims, Objectives and Questions, Literature Review, Research Design and Methodology) and the rubric for the dissertation. It is expected that the writer is able to use the professors suggestions and develop the proposal to a draft of roughly 12,000 words.
The draft would include the Introduction, Research Aims, Objectives and Questions, Literature Review, Research Design and Methodology. The word count would be distributed roughly per the suggestion from the professor.
Also included are sources which can be used to reference. It is expected the writer is able to locate additional sources if needed to support the development of the dissertation