The assignment focuses on Study on consumer motivations – buying fashion online. Also, write a dissertation on the topic: A study of consumer motivations regarding buying fashion online.
Study on consumer motivations – buying fashion online.
Description. Write a dissertation on the topic: A study of consumer motivations regarding buying fashion online. ASOS UK CASE STUDY considering that the first file attached is the proposal already done, but needs improvement! That is the topic chosen and also please make sure it does respect the STRUCTURE. Title Page, Acknowledgements, Abstract, Contents Page, Introduction. Literature Review( it is not complete, I have attached only the proposal but it is a starting point). Methodology and data collection, including research objectives/hypotheses and results/findings. Also, analysis/evaluation of results/findings, conclusions, recommendations, references and appendices. Please check at the end of the proposal it is the feedback from the tutor. I would like you to consider it and improve it in about 300 words and insert it in the dissertation. Also I need you to fill in the ETHICS FORM attached.
Study on consumer motivations – buying fashion online.
Throughout these stages, consumers now have the opportunity to access information and research products ahead of their sale—but how they choose to do this varies.
According to Retail Dive, 67 percent of consumers say they research products online (at least on occasion) before shopping for those products in brick-and-mortar stores. One in five shoppers (19 percent) report that doing pre-shopping research online first is crucial. , and one-third (33 percent) of consumers head into a brick-and-mortar store without doing any research at all. All of this pre-shopping research means brands must produce high-quality online content, consumer-generated product reviews, and effective SEO efforts to make a good impression on potential customers.
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