Sephora Company case study-current managerial style analysis

Sephora Company. Background and Context: Discuss type of industry, products/services, and how organizational vision and strategies have influenced their management. Then, analysis of current managerial style and organizational culture. Analysis of key terms and principles learned in class and how they relate to the current status and future goals of the company. Your recommendations for the next 1-2 years of the company. Also, ensure that these align with the organization’s vision and values. Imagine walking into a cosmetics store with racks of makeup, shelves of perfumes, aisles of every beauty product imaginable — but you can’t touch any of it.

Thanks to Sephora, beauty shoppers no longer have to face this scenario. Founded in 1970 by Frenchman Dominique Mandonnaud, Sephora pioneered the concept of try-before-you-buy for cosmetics, which has been widely replicated across beauty retail.And during a time where the retail sector is struggling — with almost 7,000 stores closing in the US in 2017 — Sephora is flourishing. In terms of beauty sales, it is the No. 1 specialty beauty retailer in the world. More so,  It’s impossible to predict where Sephora is headed next without first looking at the relationship between Sephora and its parent company LVMH, a Paris-based luxury conglomerate. LVMH originally acquired Sephora in 1997 to enhance its distributorship of perfumes and beauty products. Sephora had 54 retail stores with nearly 1,500 employees at the time of its acquisition, according to Business Wire.

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