Strategic Marketing
1 Gather data and critically assess a specific context from a strategic marketing perspective, in
order to identify and prioritise key marketing issues and opportunities.
2 Draw on the literature and effectively use research insights, tools and evidence to support your
argumentation.
3 Set effective strategic marketing objectives and use meaningful performance indicators to link
to other internal and/or external areas.
4 Demonstrate creative, critical and ethical thinking through the development of alternative strategic marketing solutions, to support effective strategic marketing decisions that benefit relevant stakeholders.