A Department of Dentistry at a prestigious University has a worldwide reputation of research excellence. A young scientist who is supervised by a leading mentor in this department has generated a new idea to develop a new toothpaste ingredient which puts back the lost minerals from tooth enamel, helps prevent decay and treats sensitivity. This idea is not yet protected and it is new to the industry.

Using Csikszentmihalyi’s (2014) creative thinking process model and Sternberg’s Investment Theory of Creativity
(i) critically discuss the relevant key personal resources that the young scientist will require for the development of this radical innovation during each of the stages of the creative thinking process. (75 % weighting)
(ii) how can the young scientist protect the value of this new toothpaste during the different stages of the creative thinking process? (25% weighting)