The assignment focuses on Retail Theory and Practice- information about fashion retail. You are also required to demonstrate to the reader that you have an understanding of the basic concepts of retail and some basic information about fashion retail.
Retail Theory and Practice- information about fashion retail
Firstly, retail Theory and Practice Assignment Hints and Tips. Secondly, In preparation for the assignment, below is a recommended structure for the report for the main body. Thirdly, In terms of sections to include and the type of information that it could contain. Most importantly, the word count is for guidance only. Introduction to retail. This is to demonstrate to the reader that you have an understanding of the basic concepts of retail and some basic information about fashion retail. (About 150 words)
Retail Theory and Practice- information about fashion retail
Thirdly, Introduction to the company. Clearly identify the chosen fashion retailer, the relative size and position within the market. The retailer needs to have physical bricks and mortar stores. Although they may also have an online presence, the retailers are large and have multiple stores. (About 250 words) Key relevant changes within the UK fashion retail. Identifying the key relevant changes in the macro-environment. Conducting a PESTLE analysis would be a good place to start. Any PESTLE analysis table should put in the appendix. (About 600 words)
Retail Theory and Practice- information about fashion retail
Finally, relevant changes within the micro environment. Changes within the micro environment, competitors with specifics also need to identified. (About 400 words) Firstly, Suggest and discuss strategies and tactics that could used. Importantly, Using 2 to 4 key relevant changes that have identified as the most relevant/biggest influence on the chosen retailer are to highlighted. Using theories/ideas/concepts/etc. that have covered in the module material and additional research, strategies and tactics that the retailer could employ are to discussed and analysed. Also do the same, to a lesser extent, for 1 or 2 micro environmental challenges. (About 750 words)
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