The paper focuses on Advertising BUSN 402 assignment -Progressive insurance.So,for the purpose of this assignment, think about an advertising campaign that was so good that it was “hit out of the ballpark” and was good and write about it.
Advertising BUSN 402 assignment -Progressive insurance
Advertising Home Run Assignment.PAPER BASED ON PROGRESSIVE INSURANCE. (Mention Flo fictional salesperson character appearing in more than 100 commercials for Progressive Corporation, beginning in 2008.). Description: According to Webster’s University Dictionary, a home run defined as a hit that allows the batter to make a complete circuit of the diamond and score a run.
Advertising BUSN 402 assignment -Progressive insurance
For the purpose of this assignment, think about an advertising campaign that was so good that it was “hit out of the ballpark” and just incredibly good! Thus,Open your textbook and read about the Old Spice Campaign (pages 4-6 and page 29). Also, You will note that in your textbook every single Chapter identifies what called a “Home run” (they got Tcalled “IT’S A WINNER” in your textbook).
Advertising BUSN 402 assignment -Progressive insurance
Chapter Two is McDonalds, Chapter 3 Unsweetened Truth, etc. Additionally, you cannot select any of the identified Chapter Home runs for this particular assignment. (A quick check of your Contents of your textbook will identify the Advertising Home runs as “ITs A WINNER” (starting on page vii)What you need to do: Think about an advertising campaign that you really liked. For instance,a great place to start is to watch some Super Bowl advertisements on YouTube. What other ads have you seen and thought… “Wow! That is a great ad!”
Advertising BUSN 402 assignment -Progressive insurance
Firstly, look at the Criteria: History of Industy/Company, Explanation of Products/services
Secondly,Advertising Messages-
How the message expressed based on research and consumer insights with an emphasis on creativity?.
Also,Media Presentation Can include print (handbills, newspapers, magazines); outdoor (signs, magazines); outdoor (signs, posters); broadcast (radio, television); digital media, etc.
Detailed Instructions
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