This assignment focuses on the analysis on the Practical promotional mix policies. Besides, there is also a description of UK based company case study. So, your research should form part of a portfolio and could take the form of videos, and written summary.
Practical promotional mix policies – UK based company case study
Interim Assignment Tips.
These are tips and suggestions for you to include into your work. They are here to help and guide you. So, there may be other things you could include and you may choose not to include all of these points.
Submission Deadline
This is the deadline for submission on Turnitin. But we still need to see drafts during week 8, so that we have enough time to focus on the final coursework in lectures.
Task one
You are working as a marketing consultant and have been asked to undertake research into the promotional tactics of a UK based company from the list provided.
Any other company will be scored at 0.
Additionally, information s required on the practical promotional mix policies undertaken by the company. Besides, your research should form part of a portfolio and could take the form of videos, written summary, website screenshots. Then, use of social media, advertising billboards and promotional campaigns.
Practical promotional mix policies – UK based company case study
(60 marks)
N.B- It is strongly advised that you prepare a brief background of the company including:
What type of products/ services does it sell, how many and type of bricks and mortar locations (if relevant), where are they based, prices, market share, number of employees, turnover, and sales? Also, Not a history- No information more than 2-3 years old.
Task one assessment criteria:
Knowledge of relevant literature that would permit an understanding of affective marketing solutions. Besides, this will take the form of strategies and tactical plans that are supported by a sound information base.
The ability to use creative marketing skills and knowledge in a practical and applied situation. So, the work should demonstrate intellectual originality and imagination.
Detailed Instructions
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