PR activities

   Think about the latest smartphone launch. It could be Apple, Samsung, or a competitor. What PR activities did the company itself undertake as part

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Think about the latest smartphone launch. It could be Apple, Samsung, or a competitor. What PR activities did the company itself undertake as part of the launch? Review some of the news media coverage of the announcement. In what ways does your research demonstrate the positive and negative aspects of public relations? Please be specific.