YOUR TOPIC: You are the new Web Analyst for Friends of Disaster Relief (FDR) anon-profit organization. The company executives and the Marketing team cannotfigure out why the organization is not receiving the expected targeteddonations from the website. The website was created without any web trackingtools or a statistics capability, in other words no way to track visitors oranyone who made donations.

 

You have been called to the main conferenceroom, to deliver your PowerPoint Presentation; your task is that you are tryingto convince the top tier executives and marketing team that having a websitewithout visitor tracking is not acceptable, you have developed a solution ofwhy the organization should be using web analytics and what the organizationshould be tracking and suggesting the tools they should be using.

 

The Presentation Guideline Requirements:

        Your presentation should consist of 10 -15slides with an opening title slide.

        You must include notes to each slide insupport of that page (this is very important). You should have 125 words onaverage or more per each slide notes.

        The notes must be supported by in textcitations APA 6th ed.

        Your presentation must have references of 3 -5 sources in total.

        Use should use graphics, themes and images todraw your audience into the presentation.