The assignment talks about Organizations Communication Ethics. Besides, there is a description of Internal and External Marketing. So, include those sections related to creating and assuring high ethical standards.
Organizations Communication Ethics – Internal and External Marketing
Description. Firstly, use Google’s code of conduct as an example to discuss. Secondly, you are starting your own company ( advertising company). Secondly, you want to make certain that your organization is viewed as highly ethical. How will you establish your company’s ethical standards and communicate them to your workforce, customers and other businesses. At the beginning of the paper give a two paragraphs introduction to the company(advertising company, 60~100 employees.
Organizations Communication Ethics – Internal and External Marketing
Then the paper should include those sections related to creating and assuring high ethical standards: internal marketing (1.5 page) external marketing (1.5 page) promotional goals (1.5 page) strategies and assessment tool.(1.5 page), each section needs to analyze objects : workforce, customers and other businesses. Then conclusion. provide all of the components of your business that shape, monitor and support its high ethical standards.
Organizations Communication Ethics – Internal and External Marketing
With an internal marketing strategy, employees are treated as “internal customers” who must be convinced of a company’s vision and worth just as aggressively as “external customers.” The goal of internal marketing is to align every aspect of a company’s internal operations to ensure they are as capable as possible of providing value to customers. If a company can operate in a coordinated and standardized way, that company can provide a more consistent experience to their customers. Internal marketing is based on the idea that customers’ attitudes toward a company are based on their entire experience with that company, and not just their experience with the company’s products.
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