Overview Stakeholders are individuals or groups that have an active interest in an organization.
Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders.
Different stakeholders have different interests, attitudes, and priorities. Effective communication ensures that they receive relevant information and develop positive attitudes to your organization in the scenario.
As the regional marketing director of a theme park, you are in the process of designing a phased marketing strategy for reopening all parks after a safety incident.
You have already helped other marketing directors understand the importance of having a good marketing mix to inspire customer loyalty; now help them with a stakeholder communication plan.