Week 2: Marketing Plan & Sales Strategy
Start with the pitch
Advertising and reach mechanisms – What methods are you planning to use to reach your target market. Include at least one traditional method of ads, social media alone is not always the answer to find the first eyes and/or ears.
Paragraph on How You are Different – How will you advertise yourself in comparison with your competition?
How you meet the customers’ needs, what is our message – Do you have a slogan or branding method so customers remember you?
Sales Mechanism, how are you reaching customers – Who gets the money out of the customers hands. Web sales, face-to-face, contracts, pre-paid time, how does money flow from the customer to the company.
Sales team organization – What does the sales team look like. Remember marketing gets them to the door, the salesperson gets the commitment to pay.
Financial controls in place, who handles the money – Investors will be very concerned about who can handle the money in and out and what financial controls are in place. Who in the company can sign contracts and enjoin the company.
Download the Financials worksheets they start next week.
Apply content from these EBMS courses: AEL, Project and Team Management (PTM), PAM, MPD, DMK