This assignment focuses on Marketing our Co-operative Advantage. There is also a description of Strategy at Co-operators Group Limited. This requires you: (i) to explain what Co-operators Group Limited does in this area, (ii) to critically evaluate their practice, and (iii) to make recommendations to Co-operators Group Limited.
Marketing our Co-operative Advantage-Strategy at Co-operators Group Limited
Managing the implementation of a ‘Marketing our Co-operative Advantage’ (MOCA) Strategy at Co-operators Group Limited. NOTE to WRITER: The PDF article attached “MOCA – Marketing Our Co-operative Advantage” written by Georgina Whyatt, is the professor of this master’s course. And thus, anything used from that article please cite clearly. The word document “End of Term Paper – Instructions” has much more detail on this term paper. Please read the document. There are also some thoughts from me in “Co-creation and Calibration at Co-operators Group” and “Commitment at Co-operators Group” – feel free to use them or not at all.
The marketplace interest in societal contribution and social responsibility continues to expand; therefore, the reasons for investing in the implementation of a ‘Marketing our Co-operative Advantage’ (MOCA) strategy are strengthening for co-operatives. Also, This essay asks you to consider the activities that ensure the implementation of a ‘Marketing our Co-operative Advantage’ (MOCA) strategy is successful in Co-operators Group Limited.
Marketing our Co-operative Advantage-Strategy at Co-operators Group Limited
This requires you: (i) to explain what Co-operators Group Limited does in this area, (ii) to critically evaluate their practice, and (iii) to make recommendations to Co-operators Group Limited. Use the literature to justify your comments and claims. In the Bhattacharya (2016) article. Figure 4 is titled ‘4Cs for Making CSR Activities Successful’. According to Bhattachrya (2016), these 4Cs are: 1. Co-creation 2. Commitment 3. Calibration 4. Communication Please use the 4Cs Model as a framework for your report and consider the actions of Co-operators Group Limited under each of the 4Cs headings. Besides, Co-operators Group Limited is a large Canadian co-operative offering insurance and financial services to Canada. Also, Co-operators Group Limited it is owned by 46 Canadian co-operatives, who are true to the co-operative character by upholding the co-operative values and principles as defined by the International Co-operative Alliance.
Detailed Instructions
|
Do you need Assignment help from intel-writers.us?
intel-writers.us is one of the best essay help websites on the internet
Kindly click the link below to order quality essays from qualified assignment help experts
We offer well written, referenced and plagiarism free papers .