The assignment focuses on Marketing Of Services report-delivery and strategy.This assessment requires you to develop a report analyzing the service delivery and service quality of a company
Marketing Of Services report-delivery and strategy
This assessment requires you to develop a report analysing the service delivery.As well as service quality of a company of your choice. The Brief: Identify problems related to service delivery in your chosen company. You are free to pick your favourite firm.You may want to choose a company from a particular industry that you interested in. You act as a consultant to the firm to design a service blueprint. To help them improve their service delivery and deliver quality services.
Marketing Of Services report-delivery and strategy
Further reading for the report to gather enough relevant knowledge.Besides, expertise to develop the report, you got recommended to undertake further research .And exploration to draw on the insight and to grasp the business context and environment. You expected to create a professional cover page with title.Also, to organize your report in four major sections: Company profile. Also,create a short profile of the company that provides the reader with enough information. To understand the nature of the firm you selected as well as the key services provided. Use of appropriate tables and diagrams to condense information encouraged.
Marketing Of Services report-delivery and strategy
Identification of problems and evaluation of the firm’s service delivery and strategy. Additionally,develop a well laid out analysis of the company’s service delivery including their strategy .Where you explicitly identify the problems.Including, strategy pursued by the company in relations to services. Use the theoretical frameworks and concepts learned in class to structure your analysis. your arguments with carefully selected examples, data or cases. If a firm deals with many services/markets and/or many brands.You might want to single out a particular service to provide a detailed analysis. Rather than including a generic description of all brands/services/markets.
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