The assignment talks aboutNike’s marketing mix approach- Kotler, P. and K. Keller (2016) case-. So, critically discuss Nike’s marketing mix approach, and how effectively it is responding to marketing environmental challenges

Nike’s marketing mix approach-Kotler, P. and K. Keller (2016) case-

Read the following case study: Kotler, P. and K. Keller (2016) Marketing excellence: Nike, In Kotler, P. and K. Keller (2016) Marketing Management, 15th Global Edition, London: Pearson, pp. 52-54. Critically discuss Nike’s marketing mix approach, and how effectively it is responding to marketing environmental challenges any ONE market of your choice (100 Marks).  So, As a guide you should: (a) Provide a critical discussion of the marketing mix of Nike in ONE country of your choice through the use of appropriate literature and practitioner sources (50 marks).

(b)  Critically discuss how effectively the company is responding to marketing environmental challenges using PESTEL analysis in ONE specific country of your choice through the use appropriate literature and practitioner sources (50 marks). You should draw upon relevant academic as well as practitioner sources to support your points (i,e. Broadsheet newspapers available on Nexis, reputable new agencies, documentaries via Box of Broadcasts etc).

Nike’s marketing mix approach-Kotler, P. and K. Keller (2016) case-

Do not address the questions (if any) at the bottom of the printed case study. So, Please note that you should use the printed case study as a starting point in your analysis, as you are expected to undertake your own desk research to update your understanding of the current corporate context of the company in the case study. Besides, your work should be in a creative, critical and evaluative manner. Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised. More so, Please show in your list of references an appropriate breadth and depth of references relevant to the topic. Also, Your work must be correctly referenced throughout in the Harvard format. Your assignment should be word processed and produced in an appropriate academic style.

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