The assignment focuses on Marketing Health Care Services – Providing Total Eye Care. Also, analyze the health care service provided by the organization in the scenario
Marketing Health Care Services – Providing Total Eye Care
Strategies used to market health care services different than used to market health care products. Traditional strategies must modified so that there is a greater focus on markrting relationships. and quality care. Therefore, when developing marketing plans, it is important for organizations to consider the 5 I’s of marketing. Health services: inconsistency, inseparability, intangibility, interaction, and inventory. For this Assignment, use the 5 I’s to examine the health care service in the Aravind. Eye Care System: Providing Total Eye Care to the Rural Population case study provided in the Learning Resources. Then provide recommendations for marketing the service.
Marketing Health Care Services – Providing Total Eye Care
Review the Aravind case study in the Learning Resources. With the 5 I’s of marketing in mind, reflect on the service provided by the organization and its personnel. The Assignment. In a 4- to 5-page paper, address the following: Healthcare Marketing, even if you’re happy with your current patient volumes, can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds.Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario. Inconsistency: Is there consistency in the quality of care? Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)? Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients? Interaction with consumers: Is the organization patient-centered or physician-centered?
Detailed Instructions
|
Do you need Assignment help from intel-writers.us?
intel-writers.us is one of the best essay help websites on the internet
Kindly click the link below to order quality essays from qualified assignment help experts
We offer well written, referenced and plagiarism free papers .