This 1363marketing Calendar assignment entails a discussion on Innovative digital marketing campaign. So, justify two digital objectives linked to advocacy and developing engagement.
1363marketing Calendar – Innovative digital marketing campaign
Assignment Task
Therefore, propose an innovative digital marketing campaign (with justifications) to achieve your objectives
You required to record your ideas in a short presentation.
Task Guidance and marking Criteria
You should discuss the following:
1. Current effectiveness of the use of social media and website by the organisation (20% of the marks to b allocated)
Overview of the current use of different platforms. Also, comment on how many users; what re they using the digital tools for?
1363marketing Calendar – Innovative digital marketing campaign
2. Smart objectives (20% of the marks to be allocated)
Justify two digital objectives linked to advocacy and developing engagement. Link these to the overall objective of attending the events
3. Proposed target market (10% of the marks to b allocated). Then, Identify and justify your chosen target market. You should also consider web ographic segmentation (Hanlon 2019).
4. Innovative and creative Ideas (20% of the marks to be allocated)
Then, discuss your ideas for your content across a range of platforms. Besides, credit will b given for any creativity and innovation in your suggestions.
5. Measuring the success of your campaign (20% of the marks to be allocated)
How you will measure success of your marketing activity – link this back to your smart objectives and detail on how will monitor performance throughout the period of the campaign
1363marketing Calendar – Innovative digital marketing campaign
6. Timescale (10% of the marks to be allocated)
Additionally, give a brief overview of the timescales for your planned activity. So, at the end of the assessed seminar students must submit a copy of their marketing planning calendar to the lecturer which outlines the timescales for your activity
For further guidance on this assignment, please access the assignment ‘vodcast’ and written advice for further information available through Canvas. In addition, you should attend all lectures and seminars where we will apply and practice the tasks expected for this assignment.
Detailed Instructions
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