Marketing and Markets in a Digital Age

Y​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​ou are a marketing executive working for the Body Shop cosmetics brand. The brand wishes to grow its UK market through the development of a new facial skin care brand for Gen Z male consumers. Guidance on the word count is indicated for each section below. Assessment Overview 

Part 1. Case Study – You are to write a case study summarising ​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​the current status of Body Shop and technology used in cosmetics sector marketing.

 Part 2. Report – You are to write a report recommending relevant marketing strategy for a skin care brand for Gen Z males in the UK market. A key focus of both will be discussion on how marketing activity and the market is influenced by current technology​‌‍‍‍‌‍‍‍‌‍‍‍‌‌‌‌‌‌‍‍​.