The assignment focuses on Marketing and Communication Strategy. Additionally, there is an Analysis of Legal Issues. So, prepare an ad idea to address each possible new market.
Marketing and Communication Strategy – Legal Issues Analysis
In this scenario you are a member of the marketing team in the cereals division at General Mills, Inc. 4 for the Total5 Blueberry Pomegranate Cereal (TBPC) product. Firstly, assume your team is working on the relaunch of TBPC and your team’s immediate goal is to select a new marketing campaign just for TBPC. Secondly, your team is at the point in this project of choosing a national marketing campaign from several concepts. Also, your team’s authority extends to all product marketing decisions (e.g., packaging, label, promotion). In this role you are well aware that you and your team members have no authority to make, or even to suggest, changes to the product itself. You are now in a meeting with your team, listening to ideas from the advertising agency team hired to create campaign concepts.
Marketing and Communication Strategy – Legal Issues Analysis
Thirdly, general Mills market research has identified three possible new target markets, each roughly equivalent in size. So, the ad agency was asked to prepare an ad idea to address each possible new market. General Mills sent a creative brief to the agency emphasizing that TBPC marketing should reinforce two things for the consumer: the taste of the product and the product’s healthy attributes. Firstly, prepare a memo to the VP of Marketing of General Mills, from your team. Secondly, outlining the legal and ethical issues there may be with these three campaigns. Assume the name of the VP of Marketing at General Mills is Tiffany Morrow. In your memo you will communicate to Ms. Morrow your team’s analysis and decision. One member of your team will submit this to the Team’s Assignment folder in the classroom as instructed by your professor.
Marketing and Communication Strategy – Legal Issues Analysis
Communicate your results in a Word® document as a single-spaced professional memorandum. This is a professional memorandum that you would submit in a marketing setting. See Writing Resources for more information, including a sample professional memo. Include these required sections in your memorandum. I. Introduction & Situation Analysis [1 page] Describe briefly your task in terms of the product and the three concepts. Do not repeat the information provided by the agency, but do give a brief synopsis of each campaign idea. II. Legal Issues Analysis [2-3 pages] a. Labeling & Advertising Issues raised by Dvora. Briefly describe the basic legal issues in Dvora v. General Mills in one or two sentences. Give a brief outline of who sued who and why.
Marketing and Communication Strategy – Legal Issues Analysis
State the issues and then answer these questions. Who won the lawsuit in Dvora v. General Mills? Why? How does/might the lawsuit apply to your task here? A link to this case is found in Additional Resources. Don’t worry too much about legal terms; everyone knows you are a team of marketers, not lawyers. b. Use of “Healthy.” How is the word healthy used in each proposed campaign? Is this term regulated? By what government regulator? Does this raise any potential legal issues? Hint: See, Additional Resources. c. Issues to refer to legal counsel. Are there any potential legal issues with any of the three proposed campaigns your team would wish to refer to General Mills’ legal counsel? Why or why not? 5 III. Evaluate each of the three campaigns as reasonable decisions.
Do you need Assignment help from intel-writers.us?
intel-writers.us is one of the best essay help websites on the internet
Kindly click the link below to order quality essays from qualified assignment help experts
We offer well written, referenced and plagiarism free papers .