Detailed Instructions
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The paper talks about Marketing and communication plan-health care organization.Therefore,In the role of a health care manager, for the final project you will develop and write a comprehensive marketing .Also,write a communication plan for your fictitious health care organization.
Marketing and communication plan-health care organization
In the role of a health care manager, for the final project you will develop and write a comprehensive marketing .Also,write a communication plan for your fictitious health care organization. The final project will get divided into four parts:
Firstly,Health Care Organization Profile (Due Module 2).
Secondy,mommunication Plan .
Thirdly,marketing Plan
Finally,mommunity Collaboration Plan
For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization. Part 2, the Communication Plan should include the following components: Types of internal and external communication networks Stakeholder analysis Media methods Tag lines, logos, photos, etc. Letterhead, newsletters, etc. For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following: External environmental analysis Internal environmental analysis Strategic choice and strategic goals SWOT analysis How will marketing initiatives involve cross-functional team members?
Marketing and communication plan-health care organization
How and when will marketing strategies evaluated? For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach plan should answer the following questions. For instance,what methods will get used to engage the attention of and involve community members.|In the accomplishment of your organization’s goals? How will community diversity issues get addressed? This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; thus, students should review the rubric prior to beginning the assignment. Hence, becoming familiar with the assignment criteria and expectations for successful completion of the assignment.
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