The Fairtrade Foundation’, Mullins, L.J., et al. (2016). Management & Organisational Behaviour. Harlow: Pearson, pp.531-534 – Who are the stakeholders in the organization? Using Figure 14.2 as a starting point (see: Mullins, 2016, p.515) identify examples of each type of stakeholder. Choosing a theory from Chapter 7 of the course, describe the motivations behind stakeholder participation.

Management, Leadership & The Organisation [MO11]
Instructions
• Before embarking on the assignment, you should read Part 5a (Academic Writing
handbook) and 5b (Plagiarism Policy) of the Education and Examination Guide
(EEG). You are to write two assignments.
o An Individual Assignment minimum of 2,000 and a maximum of 3,000 words.
• Students must submit their essay before the deadline through Turnitin submission
online areas.
• All submitted files should be in MS Word Document (*.docx) format.
• Students will be randomly selected for Presentations. Therefore, all students should
be prepared. Details will be communicated to the selected students.
• In case of a retake, students are not allowed to revise their original
exams submitted at the end of the respective teaching block. They must hand in a
‘new’ assignment based on a different company other than the one used in this
exam or any previous exam attempts.
Introduction
The underlying theme of the module is the need for effective organisational performance and
development based on an understanding of the behaviour of people at work, leadership, and
the role of management as an integrating activity
Module Aims and Objectives
1. Define the nature of organisational behaviour
2. Explain the relationship between the management process and organisational
behaviour
3. Clarify the importance of the organisational setting and external environment to the
process of management
4. Understand the interrelationships between the organisation and its operations,
structure and management
5. Define a long term and operational strategy for the organisation based on the
organisational goals and analysis in combined with suitable business ethics
6. Examine leadership as an aspect of behaviour, and different styles of leadership;
7. Explain the leadership relationship, and the exercise of leadership power and
influence;
8. Examine main theories of motivation and evaluate their relevance to particular work
situations.
Module Content
• The Nature of Organisational Behaviour
• Approaches to Organisation and Management
• Work Motivation and Job Satisfaction
• Working in Groups and Teams
• Leadership in Organisations
• Understanding Management
• Organisation Structure and Design
• Strategy, Corporate Responsibility and Ethics
Page 3 of 9
Type 2 Examination
Wittenborg University of Applied Sciences
www.wittenborg.eu
Individual Assignment – ‘The Fairtrade Foundation’
The assignment is based on the case study ‘The Fairtrade Foundation’, Mullins, L.J., et al.
(2016). Management & Organisational Behaviour. Harlow: Pearson, pp.531-534, including all
four questions.

This case befits the key values of Wittenborg University of Applied Sciences, the academic year
theme on Sustainable Development Goals (SDGs), as well as the module’s learning objectives.
Textbook is available at Perlego.com:
Management and Organisational Behaviour 11th edn by Laurie J. Mullins | Perlego
Report and Presentation
A. Prepare a complete and comprehensive report.
Support your elaborations with examples, arguments, references in relation to theories.
B. You are required to upload a proper PowerPoint-presentation (.PPT) too.

Tasks
1. Who are the stakeholders in the organization? Using Figure 14.2 as a starting point (see:
Mullins, 2016, p.515) identify examples of each type of stakeholder. Choosing a theory
from Chapter 7 of the course, describe the motivations behind stakeholder participation.
2. Using the framework in Figure 9.1 on page 315 of the textbook, describe the style of
leadership practiced in the organization. What are the implications of this style of
leadership for management?
3. Is this an effective means of eliminating poverty in developing countries? Present the
arguments on both sides.
4 How do you think the organization should present its message to the public during an
economic recession or crisis, when Western consumers might well be more motivated
by price than other considerations?

Figure 14.2; see: Mullins, 2016, p.515 (by means of Perlego.com)