Is humor appropriate? Social media lend themselves to informality. But crises do not. Humor is rarely appropriate, even if this is the peacetime personality of the organization online. 2022 latest answers
How is your corporate website supporting traffic to your social media platforms? In a crisis, an organization’s website is one of the most obvious sources of information for journalists, stakeholders and customers. Irrespective of whether the incident or issue merits the activation of a dark site, it is critical that your website both echoes the messaging, positioning and content, and acts as an effective conduit of traffic to and from them.
Are there any social media conversations that could be more effectively handled offline? Not all engagement that originates on social media should be handled through social media. Where customers or stakeholders have significant, or complex, concerns or complaints about your organization, providing an offline outlet to discuss these issues in detail can prove effective.