The assignment discusses International Business Strategic Plan. Besides, there is an analysis of Competitive Advantage. So, define the name, nature of the business, and brief background of the company and industry.
International Business Strategic Plan – Competitive Advantage Analysis
Description Create an international business or international venture outside of the U.S. (e.g., export/import, franchising, manufacturing, joint venture, etc.) Define the name, nature of the business, and brief background of the company and industry. Be sure this venture is created and is unique and innovative. State the specific target market for the venture. Create a strategic plan that includes the following (in any order you decide): An analysis of the competitive advantage of your venture (Why will it be successful?).
International Business Strategic Plan – Competitive Advantage Analysis
A PESTLE analysis, or a similar business analysis process, of the host country. A 6- to 12-month timeline of your venture’s expansion. A list of SMART goals. A summary of startup human resources and marketing concepts. A SWOT analysis of the venture that evaluates at least four challenges and advantages and/or opportunities and threats (e.g., cross-cultural, foreign currency, legal, etc.). Suggest recommendations to overcome the challenges and threats from the SWOT you conducted.
International Business Strategic Plan – Competitive Advantage Analysis
There are many ways to achieve the advantage but only two basic types of it: cost or differentiation advantage. A company that is able to achieve superiority in cost or differentiation is able to offer consumers the products at lower costs or with higher degree of differentiation and most importantly, is able to compete with its rivals.
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