This assignment focuses on Integrated Marketing Communication. There is as well as the description of impact of underpinning marketing decisions. So, construct a clear and masterly argument that demonstrates their understanding of IMC theories generally and an ability to weigh up an argument and come to a cogent and persuasive conclusion.

Integrated Marketing Communication-impact of underpinning marketing decisions

Integrated Marketing Communication..At least 8 refrences from the list& Alphabetical order, Harvard style citations. The IMC Essay will need to display evidence of having obtained and articulated.In  a masterly fashion, a detailed knowledge of relevant contemporary and near contemporary developments, the extent to which these are relevant to and being implemented by business in the marketing communications arena, along with an awareness of the impact of underpinning marketing decisions on the complexity of the business and social environments.

This Assignment  intends to encourage students to: Research and reflect on a contemporary issue in Integrated Marketing Communications.  Use academic and industry resources to aid their reflection and help them to form an opinion, on one side or the other, on the issue.

Integrated Marketing Communication-impact of underpinning marketing decisions

• Construct a clear and masterly argument that demonstrates their understanding of IMC theories generally. And an ability to weigh up an argument and come to a cogent and persuasive conclusion. You will  given a statement (Kantar) . Also, will required to critically evaluate it in light of pertinent academic literature. Besides., you will be free to quote directly or indirectly from any publication.  Provided that you provide a reference for the author or originator. In other words, if the research or the views you cite are not your own, then you MUST acknowledge your source(s), ideally in accordance with the Harvard style whereby citations made in the text by author and date, with a full alphabetical listing at the end of the paper.

Integrated Marketing Communication -impact of underpinning marketing decisions

Also, If you fail to acknowledge your sources, you run the risk of being accused of plagiarism, which is an academic offence.Your Topic Consider the Kantar report ‘Brand Growth: The Rules For Success’. 

Detailed Instructions

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