The assignment focuses on Integrated Marketing communication (IMC). Also, there is a description of Advertisement framework Review. So, create an alternative form of advertising message for your business and present it using Kaltura or YouTube.
Integrated Marketing communication (IMC) – Advertisement framework Review
Description Idea is to open a barbershop in Las Vegas, NV. Already used Print ad, non-print ad and digital ad. Firstly, the assignment for this week is to create an alternative form of advertising message for your business. Also, present it using Kaltura or YouTube. Secondly, once you’ve completed creating your video, please submit the YouTube URL or the Kaltura Video to the link for this assignment in Sakai. Explain, in supporting text, the function of the advertisement and its consistency with your (IMC) framework.
Integrated Marketing communication (IMC) – Advertisement framework Review
Also, Please NOTE: You CANNOT use this same advertisement for your forum. Minimum 2 pages plus 1 advertisement References https://www.youtube.com/embed/r7k8DjGKCpY?wmode=opaque&rel=0 https://www.youtube.com/embed/2Hru8ikmSZw?wmode=opaque&rel=0 https://courses.lumenlearning.com/marketing-spring2016/chapter/why-it-matters-promotion-integratedmarketing-communication-imc/.
Integrated Marketing communication (IMC) – Advertisement framework Review
An important goal of advertising is designing effective campaigns that foster favorable attitudes toward a product. Attitude toward a product influenced by one’s attitude toward an advertisement. Previous research examining attitude toward advertising in general and in specific mediums (e.g., TV and online) has found that consumers’ attitudes toward advertising have become increasingly negative. The researchers propose that sport is one advertising platform that may utilized to foster positive attitudes toward advertising.
Integrated Marketing communication (IMC) – Advertisement framework Review
A conceptual framework of attitude toward advertising through sport derived from the phenomenon of attitude toward advertising in general and in specific mediums introduced. The proposed model includes antecedents (beliefs), a consequence (attitude toward the ad), and attitude toward sport as a moderator of the relationship between beliefs about and attitude toward advertising through sport.
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