This assignment focuses on the review of Insurgent Battle Space Book. There is also an analysis of Moral Conduct in the book. So, read the Couch text and write a thoughtful review of the book in no more than 5 pages maximum.
Insurgent Battle Space Book Review-Moral Conduct analysis
Moral Conduct in the Insurgent Battle Review/Essay. For this assignment, read the Couch text and write a thoughtful review of the book in no more than 5 pages maximum. Firstly, capture what you believe are key points made by the author in each of the six chapters. Secondly, analyze the strengths and/or weaknesses of the book. Finally, address your reaction to the text. Also, what impact did it have on you? Has it changed your views in any way? If you could tell Couch what you think of his book, what would you say? Based on your own experience, does this book ring true? Would you endorse Couch’s recommendations? To access the book just go to brytewave.redshelf.com.
Insurgent Battle Space Book Review-Moral Conduct analysis
As an objective decision maker, the public relations professional must have a high degree of autonomy and not be beholden to serving only the interests of the organization.Bowen (2006), pp. 330–352. Objective autonomy requires that all the merits of each argument, from various publics or from the CEO, be considered equally. Although we know that no analysis can be purely objective, the goal of moral philosophy is to eliminate bias and strive to be as thorough and unbiased as possible. The merits of each perspective, from publics and from the view of the organization, are considered according to ethical paradigms that help to judge the best or most ethical course of action. There are essentially two perspectives that are helpful in the analyses of the types of moral dilemmas common in public relations: consequentialism and deontology.
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