This project is based on starting a grooming doggy spa. The CEO of the company would be myself Draperlynn Clarke. The writer is basing everything off what’s required in the description for “I spa Doggy” which is the name of the spa.




Executive Summary

This two-page summary of your plan is written last and should be able to stand alone as a document on its own merits. Include a clear and specific compelling Value Proposition with primary research, a brief synopsis of each plan section, and brief financial highlights. After reading this summary, the reader should have a clear understanding of the specifics of your plan.

40 to >35.0 pts


The Executive Summary contains all the elements required.

35 to >30.0 pts


The Executive Summary is missing 1 element of the requirement.

30 to >25.0 pts


The Executive Summary is missing 2 elements of the requirements

25 to >20.0 pts


The Executive Summary is missing 3 elements of the requirements

20 to >0 pts


The paper failed to meet the requirement. The student presentation failed to meet the requirement.

40 pts

This criterion is linked to a Learning Outcome SECTION A. BUSINESS CONCEPT

Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. (10 points). Exceeds 200 words (5 points)

10 to >8.0 pts


All elements of the business concept are present.

8 to >7.0 pts


The student is missing one element of the business concept.

7 to >6.0 pts


The student is missing two elements of the business concept.

6 to >5.0 pts


The student put forth minimal effort to express the business concept.

5 to >0 pts


The student failed to meet the requirement. The student is not present for the presentation.

10 pts

This criterion is linked to a Learning Outcome SECTION B. INDUSTRY ANALYSIS

Research industry averages for profitability in your marketplace. Use this information to determine the validity of your own projections and make changes, if necessary, include the size of the industry in units and dollars; grow rate of the industry; future prospects for the industry; average gross and net margins on sales in the industry.

10 to >8.0 pts