If you were hired as a consultant for your university, what specific element of the value chain would you seek to improve first? 2022 latest answers

1. If you were hired as a consultant for your university, what specific element of the value chain would you seek to improve first?   2022 latest answers

2. What local business in your town could be improved most dramatically by applying the value chain?  

Would improvements of primary or support activities help to improve this firm most? Could knowledge of strategic supply chain management add further value to this firm?