1. Identify a specific dominant-hegemonic ideology/message you would like to challenge & WHY
2. Identify the specific institution that maintains the ideology/message you have selected, handing them down to the public. SEE A LIST OF POSSIBLE INSTITUTION-TYPES LISTED BELOW
3. Identify possible types of specific imagery you plan to appropriate from the institution you selected (logos, branding, etc.)
4. Indicate which materials you plan to use (source photos & photo editing, paper pencil, etc.)