How will the evolving advertising markets affect ad procurement, distribution and effectiveness measurement? What are the best approaches to validating purveyed advertising metrics?
What can we learn about the human/tech interface when voice• activated interaction (e.g., Alexa) becomes the norm? Flow does this process change the customer decision• making process?
– Flow do technologies help integrate customer value and brand? • Does personalization matter and, if so, when? Can we “over-target’?