Ethical Decision Making: To begin, review the scenario from Exercise 1 in Chapter 4. Then, using one of the ethical decision-making models from Chapter
4, explain how you would address the issue in the scenario.
o In your position as a marketer in a hospital, do you think Dr. Grays Facebook page is an issue that warrants your attention? Why or why not?
Please explain in detail and integrate what you learned from the course textbook.
o Four Quadrants Model: Review the four quadrants model presented in Exhibit 4.1. How might you define this scenario based on the model?
Explain your reasoning and validate by citing your sources.
o How do you think the AMA policy about physicians and the use of social media (summarized at the top of page 52) relates to Dr. Grays
Facebook page? You want to be specific.
