How do you measure the value of social influencer impact? What should the firm’s strategy be vis•a-vis their relationships with influencers, are they “paid,” “owned,” or “earned”?  

• What is the value of sponsorships? What is optimal digital/social/traditional advertising spend? • What is the impact on the company of its position on sustainability, cause marketing and responsibility? Flow important is top• of• the• funnel data?